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Logo, colors and visual identity

The Appearance tab of the settings carries the whole visual identity of your white-label site. Images are uploaded from the media library, and each slot expects a precise format: respecting it avoids display surprises.

The accent color

The accent color is picked from six hues (blue, cyan, fuchsia, purple, rose, terracotta). Each one is shown with its colour chip, and clicking a chip selects it. It is applied across the public site — buttons, links, focus rings, highlights — and doubles as the theme color of the app once installed on a phone. The colors stay legible in both light and dark themes: there is nothing else to tune.

The brand images

  • Logo — shown in the header and the footer. Prefer a PNG with a transparent background: it will adapt to the light and dark themes.
  • Image — the main brand image, used in the hero sections of the pages.
  • Favicon — the browser tab icon, ideally 32×32 pixels or an SVG.
  • Social sharing image — the one that shows up when a link to your site is pasted on a social network. PNG or JPG, at least 1200×630 pixels; SVG is not accepted by social platforms.
  • PWA icon — the icon of the app once installed on a phone. Square PNG or WebP, at least 512×512 pixels, with a solid background: iOS renders transparent areas as black on the home screen, and ignores SVG icons outright.

The initial setup seeds a default icon into those three slots (favicon, logo, PWA icon) so a fresh site is never bare — and never overwrites an image you have already uploaded.

Social networks

Facebook, Instagram, LinkedIn and X are entered as handles, not as full URLs: the name of your Facebook page, your Instagram or X handle without the @, your LinkedIn ID (for example company/yourcompany). The matching icons appear in the footer; an empty field simply removes its icon.

The logo in the email header is set separately, in the Emails tab; failing that, the site logo is reused.