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Logo, colors and visual identity

The Appearance tab of the settings carries the whole visual identity of your white-label site. Images are uploaded from the media library, and each slot expects a precise format: respecting it avoids display surprises.

The accent color

The accent color is picked from five hues (purple, blue, cyan, fuchsia, rose). It is applied across the public site — buttons, links, focus rings, highlights — and doubles as the theme color of the app once installed on a phone. The colors stay legible in both light and dark themes: there is nothing else to tune.

The brand images

  • Logo — shown in the header and the footer. Prefer a PNG with a transparent background: it will adapt to the light and dark themes.
  • Image — the main brand image, used in the hero sections of the pages.
  • Favicon — the browser tab icon, ideally 32×32 pixels or an SVG.
  • Social sharing image — the one that shows up when a link to your site is pasted on a social network. PNG or JPG, at least 1200×630 pixels; SVG is not accepted by social platforms.
  • PWA icon — the icon of the app once installed on a phone. Square PNG or WebP, at least 512×512 pixels, with a solid background: iOS renders transparent areas as black on the home screen, and ignores SVG icons outright.

The initial setup seeds a default icon into those three slots (favicon, logo, PWA icon) so a fresh site is never bare — and never overwrites an image you have already uploaded.

Social networks

Facebook, Instagram, LinkedIn and X are entered as handles, not as full URLs: the name of your Facebook page, your Instagram or X handle without the @, your LinkedIn ID (for example company/yourcompany). The matching icons appear in the footer; an empty field simply removes its icon.

The logo in the email header is set separately, in the Emails tab; failing that, the site logo is reused.