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The product catalogue

A product is anything your customers can buy: a session pass, a monthly subscription, a shop item. Its form is organized into three tabs — Content, Product details and SEO — and the sidebar carries the settings that change everything.

Describing and illustrating

The Content tab carries the title and the rich description, both translated, and the image gallery — at least one, the first being the thumbnail in the shop. Below the gallery, a few blocks (text, media, call to action) let you flesh out the product page like a content page.

The categories, in the sidebar, file the product in the shop and act as a filter for visitors. A product may belong to several categories.

Price, credits and coach

The price is entered in the Product details tab. Two sidebar fields decide the product’s role in the credit system:

  • Credits — how many credits the purchase grants, decimals accepted. Left empty, the product is an ordinary item with no effect on balances.
  • Associated coach — restricts the credits to that coach’s sessions. Empty, the credits are universal.

Selling as a subscription

The billing interval turns a product into a subscription: weekly, monthly or yearly. The product’s credits are then granted again at every paid renewal, and the subscriber gets their subscription, renewal and failed-payment emails.

A commitment period may be required: the subscriber cannot end the subscription before that term and stays billed until it ends. 0 means cancel anytime. Changing the price or the interval of an existing subscription creates a new price at Stripe — subscribers already signed up keep theirs.

Variants

A product that comes in several forms (size, color…) enables variants: you declare the variant types and their options, then each combination gets its own price and stock. Every gallery image can be attached to an option, so the image shown follows the visitor’s selection.

Publishing

A product stays invisible until it is published: while it is a draft, only administrators see it. The preview shows the product page as it will be, before publishing. The SEO tab governs the title, description and image used by search engines and social networks — the first two can be generated from the product’s content.