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Newsletters

Unlike the automatic emails, a newsletter goes out when you decide, to all your subscribers at once. It is the tool to announce a new class, a closure, an offer.

Who receives it

Two audiences, merged into a single list and deduplicated by address. First your customers: those whose "newsletter" box is ticked on their account, visible and editable on their record. Then visitors with no account who signed up themselves: they appear in your newsletter subscribers. Someone on both sides receives one email, not two. Everyone receives the email in their own language.

How people subscribe

A "Newsletter" link sits in your footer: it opens a window where the visitor enters their address without leaving the page they were reading. You can also place the "Newsletter signup" block on any page, with your own heading and wording — that is the right place to say what you send and how often.

Your customers tick an "I would like to receive the newsletter" box when creating their account, and can change it afterwards from their own space. It is unticked by default: subscribing has to be a deliberate act, never a pre-ticked box.

Either way, signing up happens in two steps: the visitor first receives a confirmation email, and only joins the list after clicking the link inside it. Until they do, their address stays "pending" and receives no newsletter. That is what guarantees nobody can put somebody else on your list. A person who unsubscribed can come back: they sign up again through the same form and confirm their address once more.

Writing

A newsletter carries a subject, a title and a rich-text body, to be entered in both languages. As in the email templates, variables can be inserted between the <%= and %> markers — <%= customerFirstName %> thus personalizes every send with the recipient’s first name. The layout, header, logo and signature come from your settings: you only write the message.

Test, then send

  • The test send delivers the newsletter to your address alone. It stays a draft, nothing is counted: do it every time — a sent email cannot be recalled.
  • The real send goes to every subscriber. The newsletter then turns "sending", then "sent", and its subject, title and content become read-only: the email sent and the record of it therefore always match.
  • Re-sending an already-sent newsletter doubles up on no one: those who already received it are skipped, and only new subscribers get it.

The number of sends per month is capped — the quota and its consumption are visible in the Emails tab of the settings. Only newsletters count: booking, order and account emails never do, however many there are.

After the send

The recipient count and the send date are shown on the newsletter. The detail — who received what, and which sends failed — is read in the email logs. A sent newsletter can no longer be deleted; only a draft can.