Visitor analytics

Analytics measures traffic on your public site. Where metrics tell what happens inside the studio — sales, bookings, subscriptions — analytics tells what happens before that: who lands on the site, through which door, and what they look at. It answers questions like “is my pricing page read?” or “do my visitors come from Google or from Instagram?”.

Measurement relies on Umami, an audience tool with no tracking cookie: nobody is followed from one site to the next, no personal data is collected, and no consent banner is required. This screen is an option: it only appears in the menu once analytics has been enabled for your studio — ask for it if you need it.

What the dashboard shows

The screen opens on the period’s headline figures — visitors, visits, page views, bounce rate, average visit duration — above a traffic curve. Below, panels break down:

• the most-viewed pages — what your visitors actually read;
• traffic sources — search engines, social networks, direct visits, referring sites;
• browsers, operating systems and device types — the mobile share in particular;
• where visitors come from geographically, country by country.

As with metrics, the period is picked at the top of the screen, and it is the comparison that speaks: a campaign, a post or a new piece of content is judged by the curve of the days that follow.

What to do with it

• An important page with few visits is a poorly linked page: add it to the menu or feature it from the home page.
• If traffic is mostly mobile, check your key pages on a phone — that is where your visitors are.
• A dominant source (Google, a social network) shows where to focus your communication; an absent one, what remains to be opened.
• To know whether those visits turn into bookings and sales, cross-check with the studio metrics.