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Metrics and analytics

Two screens answer two different questions. The metrics tell what happens inside your studio: sales, bookings, subscriptions. Analytics tells what happens before that: who visits your site, and through which door.

Metrics

The screen opens on four figures — revenue, users, bookings, subscriptions — then details them in charts:

  • sales, product by product, and credits purchased;
  • bookings by activity, and the credits actually consumed;
  • new accounts and the make-up of your customer base;
  • active subscriptions and those billed over the period.

Everything is scoped to a period, picked at the top of the screen: today, this week, this month, the last 30 or 90 days, this year, or all time. Comparing two periods is the only truly useful way to read this screen — a lone figure says nothing.

The figures are computed from your real data: an order only enters once paid, a credit only once consumed. They do not replace your accounting, but they tell you which product sells and which activity fills up.

Visitor analytics

Analytics measures traffic on the public site: page views, visitors, sources, devices. It answers the questions metrics cannot settle — do your visitors come from Google or from Instagram, is your pricing page read, is your traffic mostly mobile.

That screen only appears in the menu if analytics has been enabled for your studio: it is an option — ask for it if you need it. The measurement uses no tracking cookie and follows nobody from one site to the next.